Concepedia

Text vs. logo: Does eco-label format influence consumers’ visual attention and willingness-to-pay for fruit plants? An experimental auction approach

Alicia Rihn, Xuan Wei, Hayk Khachatryan

Journal of Behavioral and Experimental Economics · 2019 · 79 citations · 40 references

Concepts

BusinessEconomicsMarketingAgricultural MarketingAuction TheoryBehavioral EconomicsConsumer TheoryConsumer WantsFood LabelingLabel DesignConsumer Label UseLabel Format EffectivenessLabeling Effects On Food ChoiceLogo PerceptionVisual Attention ModulationVisual Attention To Labels

References

40

Estimation of Relationships for Limited Dependent Variables

James Tobin · Econometrica · 1958 · 7K citations

Social Sciences, Biostatistics, Econometrics +11

Promoting sustainable consumption: Determinants of green purchases by Swiss consumers

Carmen Tanner, Sybille Wölfing Kast · Psychology and Marketing · 2003 · 1.1K citations

Social Sciences, Economics, Marketing +16

Product labelling in the market for organic food: Consumer preferences and willingness-to-pay for different organic certification logos

Ulrich Hamm · Food Quality and Preference · 2012 · 641 citations

Agriculture, Agricultural Economics, Food Science +17

Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

Rik Pieters, Luk Warlop, Michel Wedel · Management Science · 2002 · 446 citations

Business, Marketing, Psychology +17

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

Michel Wedel, Rik Pieters · Marketing Science · 2000 · 442 citations

Business, Communication, Marketing +17