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Text vs. logo: Does eco-label format influence consumers’ visual attention and willingness-to-pay for fruit plants? An experimental auction approach

MarketingText Vs. LogoConsumer Decision MakingConsumer UncertaintyConsumer ChoiceFood MarketingHealth SciencesConsumer StudyExperimental Auction ApproachAgricultural EconomicsConsumer ResearchFruit PlantsManagementConsumer BehaviorFood QualityAdvertisingConsumer AttitudeBehavioral Economics