Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach

The Mathematical Theory of Optimal Processes.

E. K. Blum, Pontryagin, Boltyanskii et al. · American Mathematical Monthly · 1963 · 4.3K citations

Natural Sciences, Mathematics, Optimization +13

Return on Quality (ROQ): Making Service Quality Financially Accountable

Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham · Journal of Marketing · 1995 · 1.5K citations

Management, Accounting, Quality Management +16

Optimal Advertising Policy under Dynamic Conditions

Marc Nerlove, Kenneth J. Arrow · Economica · 1962 · 1K citations

Social Sciences, Business Economics, Economics +14

Why the Bass Model Fits without Decision Variables

Frank M. Bass, Trichy V. Krishnan, Dipak C. Jain · Marketing Science · 1994 · 841 citations

Management, Innovation Management, Marketing +17

Oligopoly and the Theory of Games.

Ken Binmore, James W. Friedman · Economica · 1978 · 751 citations

Social Sciences, Economics, Game Theory +9