Academy of strategic management journal/Academy of Strategic Management journal · 2019 · 15 citations · 0 references
BusinessMarketingStrategic ManagementCustomer Relationship ManagementMarketing StrategyStrategic MarketingCustomer EngagementCustomer LoyaltyCustomer ParticipationCustomer RetentionCustomer SatisfactionCustomer Value ManagementCustomer CooperationCustomer Loyalty ManagementCustomer Participation BehaviorCustomer Satisfaction ImpactsCustomer Satisfaction VariablesCustomer Value MeasurementSimple Random SamplingTrust In Customer Relationships
The paper is mainly accentuate on exploring the interactive and inter-relation strategic option that a firm can pull off competitiveness through the collaboration of customer participation, customer value, customer satisfaction, customer trust and unquestionably the optimization of customer loyalty. A simple random sampling method has used as an instrument for exploring the compelling and articulate result and the data analysis has employed confirmatory factor analysis and structural equation modeling method to accumulate the concreteness and validation. It has observed that customer participation is positively make consequence over customer value and subsequently customer value makes affirmative impact on the customer satisfaction and customer trust very predominantly and that reflects positively over the customer loyalty as well.