Dynamic pricing with Bayesian demand learning and reference price effect

Toward a positive theory of consumer choice

Richard H. Thaler · Journal of Economic Behavior & Organization · 1980 · 5.5K citations

Economics, Positive Theory, Choice Model +10

Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons

Guillermo Gallego, Garrett van Ryzin · Management Science · 1994 · 1.6K citations

Mathematical Programming, Engineering, Optimal Dynamic Pricing +20

Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions

Wedad Elmaghraby, Pınar Keskinocak · Management Science · 2003 · 1.3K citations

Business Analytics, Pricing, Research Overview +21

Reference Price Research: Review and Propositions

Tridib Mazumdar, S. P. Raj, Indrajit Sinha · Journal of Marketing · 2005 · 820 citations

Customer Satisfaction, Economics, Pricing Policy +14

Approximate dynamic programming: solving the curses of dimensionality

Pãnos M. Pardalos · Optimization methods & software · 2008 · 678 citations

Mathematical Programming, Engineering, Stochastic Optimization +14