Zagreb international review of economics and business/Zagreb international review of economics & business · 2019 · 10 citations · 8 references
Social SciencesCommunicationPolitical CommunicationMass CommunicationMedia StudiesSocial PerceptionNew MediaSocial MediaSocial Media CommunicationSocial NetworksPolitical Manipulation On Social MediaSocial Media CommunitiesSocial Media Political Communication
Abstract Social media today represent a global community of different nationalities - the size of China in terms of population, and social networking sites are online venues where users can create and post content. Social networks have also become one of the most popular ways for people to socialize, connect with friends and family, purchase items and gather relevant information about current and political topics and views. The most popular and biggest social network is Facebook and its influence in every pore of our society is evident, e.g. potential misuse of its user’s data in different purpose including manipulation in political purposes. This paper will also cover the findings of a survey conducted in Croatia and Serbia about the perception of social media and social networks as a source of gathering relevant information.
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Understanding Social Media Logic
José van Dijck, Thomas Poell · Media and Communication · 2013 · 1.2K citations · Full text
Viral Advertising in Social Media
Shu‐Chuan Chu · Journal of Interactive Advertising · 2011 · 327 citations
Business, Communication, Marketing +14