Concepedia

Tihomir Vranešević

TV

8

Publications

285

Citations

8

H-Index

1998

Active since

Affiliations

University of Zagreb(Current)

Manchester Metropolitan University

Tihomir Vranešević is an author at University of Zagreb specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand StrategyConsumer BehaviorBrandingMarketing StrategyCustomer SatisfactionBrand Awareness

Publications per year

1998–2019

8

Publications

8

The effect of the brand on perceived quality of food products

Tihomir Vranešević, Ranko Stančec · British Food Journal · 2003 · 147 citations

Customer Satisfaction, Consumer Research, Brand Strategy +20

Strategic Marketing Management

Tihomir Vranešević, Claudio Vignali, Demetris Vrontis · 2004 · 40 citations

Digital Marketing, International Marketing, Brand Strategy +19

The importance of branding in the development of marketing strategy of Croatia as tourist destination.

Dđ. Dos̈en, Tihomir Vranešević, Darko Prebežac · Acta Turistica · 1998 · 26 citations

Marketing, Culture, Destination Marketing +14

Culture in defining consumer satisfaction in marketing

Tihomir Vranešević, Claudio Vignali, Daniella Vignali · European Business Review · 2002 · 21 citations

Customer Experience, Customer Satisfaction, Business Culture +16

The influence of consumer behaviour within the Spanish food retail industry

C. Vignali, Edwin Gómez, M. Vignali et al. · British Food Journal · 2001 · 18 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +17

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