Journal of the Academy of Marketing Science · 2019 · 185 citations · 176 references
ManagementMarketingMarketing ManagementAdvertisingMarketing StrategyStrategic MarketingCorporate SponsorshipDirect MarketingIntegrated Marketing CommunicationsSponsorshipResearch SponsorshipSponsor-property FitSponsorhip MarketingSponsorship EffectivenessSponsorship Marketing
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