International Journal of Quality Innovation · 2019 · 22 citations · 25 references
ManagementPerformance ManagementQuality ManagementBankingContinuous ImprovementSix SigmaBanking OperationsCustomer SatisfactionCustomer Satisfaction ImprovementCustomer Satisfaction ManagementService QualityService Quality ImprovementBank Customer SatisfactionCustomer Service LevelsService LevelSix Sigma Methodology
Abstract In the banking industry, which aims to serve customers, management level and service level are one of the criteria for measuring the core competitiveness of banks. An important indicator of management and service levels is to ensure customer satisfaction with the bank used. Six Sigma management is customer-centric, based on data and facts, adopting improvement measures for the process, focusing on preventive control, emphasizing borderless cooperation, continuous improvement, and the pursuit of quality and efficiency management mechanisms. In this paper, we empirically analyze the reasons why banks affect customer satisfaction and design the bank’s Six Sigma service process based on empirical analysis. Finally, in the “Conclusion and discussion” section, the research suggestions for improving bank customer satisfaction are given.
25
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 5.3K citations
The American Customer Satisfaction Index: Nature, Purpose, and Findings
Claes Fornell, Michael D. Johnson, Eugene W. Anderson et al. · Journal of Marketing · 1996 · 3.8K citations
Mathematical Statistics and Data Analysis
Larry Rabinowitz · Technometrics · 1989 · 3.1K citations · Full text
Customer satisfaction, customer retention, and market share
Roland T. Rust, Anthony J. Zahorik · Journal of Retailing · 1993 · 2.2K citations