How green marketing, perceived motives and incentives influence behavioral intentions

Beyond pleasure and pain.

E. Tory Higgins · American Psychologist · 1997 · 5.2K citations

Nursing, Psychology, Pain Management +9

Targeting consumers who are willing to pay more for environmentally friendly products

Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations

Business, Marketing, Marketing Management +17

Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

Heesup Han, Li-Tzang Hsu, Chwen Sheu · Tourism Management · 2009 · 1.9K citations

Management, Hospitality Management, Tourism Management +12

The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out

Bruno S. Frey, Felix Oberholzer‐Gee · American Economic Review · 1997 · 1.6K citations

Management, Economics, Social Psychology +16

An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior

Heesup Han, Yunhi Kim · International Journal of Hospitality Management · 2010 · 1K citations

Management, Hospitality Management, Tourism Management +13