A comparative study of Twitter utilization in disaster management between public and private organizations

Abstract

Twitter has become a commonly used platform by both public and private organizations to assist with the dissemination of information related to disaster management. This research makes use of a mixed‐method approach in determining the extent and manner in which Twitter is used to disseminate disaster management information by both public and private organizations. This research found that public organizations are bound by strict regulations resulting in a lower volume and smaller variety of disaster‐related information being disseminated. The nature of an organization and the processes of decision making therein are suggested to influence the ability of an organization to successfully use Twitter as an effective tool for disaster management. Organizations in Thailand currently underutilize Twitter for disaster management, as neither public nor private organizations use Twitter as a multidirectional communication disaster management tool.