Concepedia
2009 · 24 citations · 6 references
Chinese StudentsEast Asian StudiesStudent CultureEast Asian LanguagesStudy AbroadInternational EducationLanguage StudiesInternational StudiesOverseas StudyInternationalizationHigher EducationGlobalization
6
Reference Group Influence on Product and Brand Purchase Decisions
William O. Bearden, Michael J. Etzel · Journal of Consumer Research · 1982 · 1.9K citations
Customer Satisfaction, Brand Decisions, Buying Behavior +13
International marketing of British education: research on the students’ perception and the UK market penetration
A. Binsardi, Frances Ekwulugo · Marketing Intelligence & Planning · 2003 · 418 citations
Digital Marketing, International Marketing, Education +23
Factors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis
Tekle Shanka, Vanessa Quintal, Ruth Taylor · Journal of Marketing for HIGHER EDUCATION · 2006 · 238 citations
International Students, Culture, Correspondence Analysis Technique +11
Different Strokes in the Applicant Pool
Larry H. Litten · The Journal of Higher Education · 1982 · 225 citations
Image Size Additional, Stroke Rehabilitation, Associate Director +10
Decision‐Making Behaviour of Potential Higher Education Students
Yvonne J. Moogan, Steve Baron, Kim Harris · Higher Education Quarterly · 1999 · 221 citations
Behavioral Sciences, Performance Studies, Behavioral Decision Making +15