Concepedia
Statistics
Publications
8
Citations
751
H-Index
Active since
1999
Affiliations
Liverpool John Moores University(Current)
Manchester Metropolitan University
London Business School
Yvonne J. Moogan is an author at Liverpool John Moores University specializing in education, higher education, and management.
Top concepts
EducationHigher EducationManagementMarketingConsumer ResearchMarketing StrategySecondary EducationBusinessDecision TheoryDecision-making
Publications per year
1999–2018
Decision‐Making Behaviour of Potential Higher Education Students
Yvonne J. Moogan, Steve Baron, Kim Harris · Higher Education Quarterly · 1999 · 221 citations
Behavioral Sciences, Performance Studies, Behavioral Decision Making +15
An analysis of student characteristics within the student decision making process
Yvonne J. Moogan, S. Baron · Journal of Further and Higher Education · 2003 · 179 citations
Student Characteristics, Educational Psychology, Education +17
Timings and trade‐offs in the marketing of higher education courses: a conjoint approach
Yvonne J. Moogan, Steve Baron, Steve Bainbridge · Marketing Intelligence & Planning · 2001 · 114 citations
Consumer Research, Education, Student Outcome +18
Can a higher education institution's marketing strategy improve the student‐institution match?
Yvonne J. Moogan · International Journal of Educational Management · 2011 · 95 citations · Full text
Information Needs, Consumer Research, Brand Strategy +23
Culture Shock and Higher Education Performance: Implications for Teaching
Philip H. Kelly, Yvonne J. Moogan · Higher Education Quarterly · 2012 · 59 citations · Full text
Education, Internationalization Of Higher Education, Student Outcome +23
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