Statistics
Publications
48
Citations
4.3K
H-Index
30
Active since
1990
Steve Baron is an author at University of Liverpool specializing in business, marketing, and marketing management.
Publications per year
1990–2017
48
48
A systems perspective on markets – Toward a research agenda
Stephen L. Vargo, Kaisa Koskela-Huotari, Steve Baron et al. · Journal of Business Research · 2017 · 197 citations · Full text
Consumers as resource integrators
Steve Baron, Kim Harris · Journal of Marketing Management · 2008 · 188 citations
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