Publication | Closed Access

Enhancing customer trust in peer-to-peer accommodation: A “soft” strategy via social presence

Customer ExperienceCustomer SatisfactionSocial PresenceInteractive MarketingManagementUser ExperienceHospitality MarketingTrustSocial InfluenceCustomer ParticipationCommunicationArtsCustomer InvolvementMarketingPeer-to-peer AccommodationCustomer Trust