Concepedia

Fundamental Differences between Industrial and Consumer Marketing

Edward C. Cassel, John A. Grove, Frank W. Hankins, Harry Leopold, Nicholas Lovell

Journal of Marketing · 1954 · 10 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorMarketing StrategyStrategic MarketingConsumer CultureConsumer Demand AnalysisConsumer SocietyConsumer TheoryCustomer LoyaltyDirect MarketingBusiness-to-consumer ModelConsumer Behavior AnalysisConsumer Market SegmentationConsumer PersonalityConsumer Relationship