Statistics
Publications
1
Citations
10
H-Index
1
Active since
1954
Affiliations
General Electric (Switzerland)(Current)
Edward C. Cassel is an author at General Electric (Switzerland) specializing in consumer demand analysis, direct marketing, and consumer behavior analysis.
Publications per year
1954–1954
1
1
Fundamental Differences between Industrial and Consumer Marketing
Edward C. Cassel, John A. Grove, Frank W. Hankins et al. · Journal of Marketing · 1954 · 10 citations
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