Bundling or unbundling? Integrated simulation model of optimal pricing strategies

Contestable Markets and the Theory of Industry Structure

Stylianos Perrakis, William J. Baumöl, John C. Panzar et al. · Canadian Journal of Economics/Revue canadienne d économique · 1982 · 2.4K citations

Social Sciences, Business Economics, Economics +9

Commodity Bundling and the Burden of Monopoly

William James Adams, Janet L. Yellen · The Quarterly Journal of Economics · 1976 · 1.6K citations

Social Sciences, Business Economics, Economics +12

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch, Gerard J. Tellis · Journal of Marketing · 2002 · 786 citations

Business, Marketing, Marketing Management +7

Gaussian Demand and Commodity Bundling

Richard Schmalensee · The Journal of Business · 1984 · 654 citations

Social Sciences, Business Economics, Economics +15

Bundling as an Entry Barrier

Barry Nalebuff · The Quarterly Journal of Economics · 2004 · 563 citations

Social Sciences, Business Economics, Economics +13