Assortment Pricing is a pricing strategy within retail pricing that determines the optimal price levels for a set of substitutable and complementary products offered together, distinguishing itself by simultaneously considering demand interdependencies and consumer choice behavior across multiple items rather than pricing individual products in isolation.
170
Publications
12.2K
Citations
322
Authors
217
Institutions
Publications per year
2017–2026
58
Parents
Publications
170
Retail Pricing and Advertising Strategies
Rajiv Lal, Carmen Matutes · The Journal of Business · 1994 · 450 citations
Modeling Choice Among Assortments
Barbara E. Kahn, Donald R. Lehmann · 2026 · 338 citations · Full text
1–5 of 170
Authors
322
- HT
5
h-index
- WM
4
h-index
- RW
4
h-index
- DS
4
h-index
- BM
3
h-index
1–5 of 322
Institutions
217
Columbia University
New York, United States
10 h-index
11 publications
960 citations
University of Pennsylvania
Philadelphia, United States
10 h-index
10 publications
2.1K citations
Pennsylvania State University
State College, United States
8 h-index
10 publications
651 citations
Stanford University
Stanford, United States
7 h-index
8 publications
1.1K citations
Cornell University
Ithaca, United States
5 h-index
10 publications
681 citations
Massachusetts Institute of Technology
Cambridge, United States
5 h-index
12 publications
726 citations
American University of Beirut
Beirut, Lebanon
4 h-index
4 publications
432 citations
The University of Melbourne
Melbourne, Australia
4 h-index
4 publications
212 citations
1–8 of 217
Venues
- Management Science
13 publications · 958 citations
13
h-index
- European Journal of Operational Research
14 publications · 839 citations
13
h-index
- SSRN Electronic Journal
Repository · 16 publications · 471 citations
13
h-index
- Operations Research
12 publications · 1.5K citations
12
h-index
- Marketing Science
7 publications · 370 citations
7
h-index
1–5