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Consumer sophistication, word-of-mouth and “False” promotions

15

Citations

25

References

2018

Year

References

YearCitations

1979

45.8K

1991

6.3K

1985

4.7K

2008

3.5K

2006

1.9K

2006

1.9K

2001

1.4K

1995

911

2010

497

2004

431

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