Publication | Closed Access
Consumer sophistication, word-of-mouth and “False” promotions
15
Citations
25
References
2018
Year
Consumer Decision MakingConsumer UncertaintyDigital MarketingManagementConsumer ResearchMarketing CommunicationConsumer BehaviorPromotion (Marketing)MarketingConsumer Sophistication
| Year | Citations | |
|---|---|---|
1979 | 45.8K | |
1991 | 6.3K | |
1985 | 4.7K | |
2008 | 3.5K | |
2006 | 1.9K | |
2006 | 1.9K | |
2001 | 1.4K | |
1995 | 911 | |
2010 | 497 | |
2004 | 431 |
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