Loss Aversion

Loss Aversion is a cognitive bias in behavioral economics and behavioral finance whereby individuals evaluate outcomes relative to a reference point and systematically weight potential losses more heavily than objectively equivalent gains, leading them to prefer avoiding losses over acquiring comparable gains.

2.1K

Publications

190.9K

Citations

4.2K

Authors

1.5K

Institutions

Publications per year

2017–2026

498

Authors

4.2K

  1. CF
    Colin F. Camerer

    California Institute of Technology, United States

    19 publications · 3.4K citations

    17

    h-index

  2. HB
    Han Bleichrodt

    Erasmus University Rotterdam, Netherlands

    15 publications · 1.9K citations

    15

    h-index

  3. EJ
    Eric J. Johnson

    Columbia University, United States

    14 publications · 1.5K citations

    14

    h-index

  4. MZ
    Marcel Zeelenberg

    Tilburg University, Netherlands

    14 publications · 2.3K citations

    13

    h-index

  5. RH
    Richard H. Thaler

    University of Chicago, United States

    14 publications · 12.9K citations

    13

    h-index

1–5 of 4.2K

Venues

  1. SSRN Electronic Journal

    Repository · 130 publications · 6.1K citations

    38

    h-index

  2. 37

    h-index

  3. Management Science

    45 publications · 6.2K citations

    35

    h-index

  4. Journal of Gambling Studies

    60 publications · 2.9K citations

    30

    h-index

  5. Journal of Economic Psychology

    40 publications · 2.2K citations

    26

    h-index

1–5