An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews

Huwail J. Alantari, Imran S. Currim, Yiting Deng, +1

International Journal of Research in Marketing

EngineeringMultimodal Sentiment AnalysisCorpus LinguisticsSentiment AnalysisJournalism +16

Handling Attrition in Longitudinal Studies: The Case for Refreshment\n Samples

Yiting Deng, D. Sunshine Hillygus, Jerome P. Reiter, +2

arXiv (Cornell University)

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela

Journal of Marketing Research

Entertainment MarketingDigital MarketingAdvertising AvoidanceTargeted AdvertisingConsumer Research +23

Spillover Effects and Freemium Strategy in the Mobile App Market

Yiting Deng, Anja Lambrecht, Yongdong Liu

Management Science

Consumer UncertaintyConsumer ResearchBusiness AnalyticsMarket DesignBuying Behavior +18

The impact of COVID-19 on the ride-sharing industry and its recovery: Causal evidence from China

Wei Wang, Wei Miao, Yongdong Liu, +2

Transportation Research Part A Policy and Practice

EconomicsCausal EvidenceInternational TourismCovid-19 PandemicRide-sharing Industry +2

<b>Invited Paper</b>—A Keyword History of Marketing Science

Carl F. Mela, Jason M.T. Roos, Yiting Deng

Marketing Science

Marketing AnalyticsAdvertisingSurvival RatesMedia Marketing“ Game Theory +12

A Comparative Study of International Insurance Markets

Wei Zheng, Yongdong Liu, Yiting Deng

The Geneva Papers on Risk and Insurance Issues and Practice

Global MarketsEconomicsInternational EconomicsInternational FinanceInternational Capital Market +7

The effects of surge pricing on driver behavior in the <scp>ride‐sharing</scp> market: Evidence from a <scp>quasi‐experiment</scp>

Wei Miao, Yiting Deng, Wang Wei, +2

Journal of Operations Management

Demand ManagementEconomicsDynamic PricingPricing PolicyDriver Behavior +12

Consumer sophistication, word-of-mouth and “False” promotions

Yiting Deng, Richard Staelin, Wei Wang, +1

Journal of Economic Behavior & Organization

Consumer Decision MakingConsumer UncertaintyDigital MarketingManagementConsumer Research +5

Matrix Remodeling-Associated Protein 5 in Urinary Exosomes as a Potential Novel Marker of Obstructive Nephropathy in Children With Ureteropelvic Junction Obstruction

Qi Wang, Zhengzhou Shi, Xiaoyu Xing, +4

Frontiers in Pediatrics