Yiting Deng

An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews

Huwail J. Alantari, Imran S. Currim, Yiting Deng et al. · International Journal of Research in Marketing · 2021 · 142 citations

Engineering, Multimodal Sentiment Analysis, Corpus Linguistics +18

Handling Attrition in Longitudinal Studies: The Case for Refreshment\n Samples

Yiting Deng, D. Sunshine Hillygus, Jerome P. Reiter et al. · arXiv (Cornell University) · 2013 · 110 citations · Full text

TV Viewing and Advertising Targeting

Yiting Deng, Carl F. Mela · Journal of Marketing Research · 2017 · 92 citations · Full text

Entertainment Marketing, Digital Marketing, Advertising Avoidance +25

Spillover Effects and Freemium Strategy in the Mobile App Market

Yiting Deng, Anja Lambrecht, Yongdong Liu · Management Science · 2022 · 57 citations

Consumer Uncertainty, Consumer Research, Business Analytics +20

The impact of COVID-19 on the ride-sharing industry and its recovery: Causal evidence from China

Wei Wang, Wei Miao, Yongdong Liu et al. · Transportation Research Part A Policy and Practice · 2021 · 46 citations · Full text

Economics, Causal Evidence, International Tourism +4