Mental Accounting
Mental Accounting is a cognitive process in which individuals categorize, evaluate, and allocate money or resources into separate psychological accounts based on subjective criteria such as source, purpose, or anticipated use, thereby influencing economic decision-making in ways that deviate from standard economic theory.
388
Publications
40.6K
Citations
713
Authors
405
Institutions
Publications per year
2017–2026
83
388
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 1985 · 4.8K citations
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 2008 · 3.5K citations
Richard H. Thaler · Journal of Behavioral Decision Making · 1999 · 3.1K citations
THE BEHAVIORAL LIFE‐CYCLE HYPOTHESIS
Hersh Shefrin, Richard H. Thaler · Economic Inquiry · 1988 · 1.7K citations
The Red and the Black: Mental Accounting of Savings and Debt
Dražen Prelec, George Loewenstein · Marketing Science · 1998 · 1.4K citations
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713
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405
University of Chicago
Chicago, United States
15 h-index
20 publications
5.6K citations
University of Iowa
Iowa City, United States
7 h-index
9 publications
1K citations
Michigan State University
East Lansing, United States
6 h-index
8 publications
1.6K citations
The University of Texas at Austin
Austin, United States
6 h-index
8 publications
766 citations

University of Toronto
Toronto, Canada
6 h-index
7 publications
954 citations
University of California, Los Angeles
Los Angeles, United States
5 h-index
6 publications
432 citations
University of Vienna
Vienna, Austria
5 h-index
11 publications
479 citations

Cornell University
Ithaca, United States
5 h-index
6 publications
10.1K citations
1–8 of 405
40 publications · 5.6K citations
33
h-index
20 publications · 1.9K citations
20
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Repository · 21 publications · 788 citations
14
h-index
16 publications · 1.2K citations
13
h-index
8 publications · 524 citations
8
h-index
1–5