Mental Accounting

Mental Accounting is a cognitive process in which individuals categorize, evaluate, and allocate money or resources into separate psychological accounts based on subjective criteria such as source, purpose, or anticipated use, thereby influencing economic decision-making in ways that deviate from standard economic theory.

388

Publications

40.6K

Citations

713

Authors

405

Institutions

Publications per year

2017–2026

83

Authors

713

  1. EK
    Erich Kirchler

    University of Vienna, Austria

    7 publications · 238 citations

    7

    h-index

  2. RH
    Richard H. Thaler

    University of Chicago, United States

    7 publications · 13.2K citations

    7

    h-index

  3. AB
    Abigail B. Sussman

    University of Chicago, United States

    5 publications · 389 citations

    5

    h-index

  4. MS
    Meir Statman

    Santa Clara University, United States

    5 publications · 1.4K citations

    5

    h-index

  5. SM
    Stephan Muehlbacher

    University of Vienna, Austria

    5 publications · 212 citations

    5

    h-index

1–5 of 713

Venues

  1. Accounting Organizations and Society

    40 publications · 5.6K citations

    33

    h-index

  2. Critical Perspectives on Accounting

    20 publications · 1.9K citations

    20

    h-index

  3. SSRN Electronic Journal

    Repository · 21 publications · 788 citations

    14

    h-index

  4. Journal of Accounting Education

    16 publications · 1.2K citations

    13

    h-index

  5. Journal of Economic Psychology

    8 publications · 524 citations

    8

    h-index

1–5