Acquisition Utility

Acquisition Utility is a construct in behavioral economics that represents the perceived value or utility derived by a consumer from the difference between the internal reference price of a good and the actual monetary cost incurred in its purchase.

11

Publications

2K

Citations

24

Authors

13

Institutions

Publications per year

2017–2026

3

Authors

24

  1. RG
    Richard G. Netemeyer

    University of Virginia, United States

    2 publications · 1.4K citations

    2

    h-index

  2. DR
    Donald R. Lichtenstein

    University of Colorado Boulder, United States

    2 publications · 1.4K citations

    2

    h-index

  3. SB
    Scot Burton

    University of Arkansas at Fayetteville, United States

    2 publications · 1.4K citations

    2

    h-index

  4. XT
    Xiaoxu Tian

    Jilin University, China

    1 publications · 24 citations

    1

    h-index

  5. KK
    Kevin Kam Fung So

    University of South Carolina, United States

    1 publications · 50 citations

    1

    h-index

1–5 of 24

Venues

  1. Journal of Marketing

    JM · 2 publications · 1.4K citations

    2

    h-index

  2. Learning and Motivation

    1 publications · 103 citations

    1

    h-index

  3. Journal of Hospitality & Leisure Marketing

    JHLM · 1 publications · 126 citations

    1

    h-index

  4. Journal of Marketing Research

    1 publications · 127 citations

    1

    h-index

  5. Internet Research

    1 publications · 24 citations

    1

    h-index

1–5