Concepedia

Xiaoxu Tian

XT

Statistics

Publications

3

Citations

307

H-Index

3

Active since

2022

Affiliations

Jilin University(Current)

Xiaoxu Tian is an author at Jilin University specializing in purchase intention, digital marketing, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionArtsEmotionBehaviorBusiness

Publications per year

2022–2022

3

Publications

3

The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features

Hao Chen, Haitao Chen, Xiaoxu Tian · Electronic Commerce Research and Applications · 2022 · 174 citations

Online Customer Behavior, Consumer Decision Making, Consumer Uncertainty +15

How short-form video features influence addiction behavior? Empirical research from the opponent process theory perspective

Xiaoxu Tian, Xinhua Bi, Hao Chen · Information Technology and People · 2022 · 109 citations

Substance Use, Behavioral Decision Making, Behavioral Addiction +26

The impact of social shopping feature richness on buying intention: a product perspective

Hao Chen, Haitao Chen, Xiaoxu Tian · Internet Research · 2022 · 24 citations

Customer Satisfaction, Digital Marketing, Consumer Study +16

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