Mental Budgets is a cognitive accounting construct that categorizes and allocates financial resources into distinct psychological accounts based on subjective criteria such as source, purpose, or temporal constraints, thereby influencing spending and saving behavior.
40
Publications
11.5K
Citations
93
Authors
63
Institutions
Publications per year
2017–2026
8
Parents
Publications
40
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 1985 · 4.8K citations
Mental Accounting and Consumer Choice
Richard H. Thaler · Marketing Science · 2008 · 3.5K citations
Mental Budgeting and Consumer Decisions
Chip Heath, Jack B. Soll · Journal of Consumer Research · 1996 · 765 citations
1–5 of 40
Authors
93
- KL
3
h-index
- BS
3
h-index
- KS
3
h-index
- JJ
3
h-index
- SS
3
h-index
1–5 of 93
Institutions
63
Baylor University
Waco, United States
3 h-index
3 publications
375 citations
World Health Organization
Geneva, Switzerland
3 h-index
9 publications
659 citations
University of Pittsburgh
Pittsburgh, United States
3 h-index
6 publications
750 citations
Wageningen University & Research
Wageningen, The Netherlands
2 h-index
3 publications
220 citations
King's College London
London, United Kingdom
2 h-index
2 publications
210 citations
Harvard University
Cambridge, United States
2 h-index
3 publications
127 citations
University of Chicago
Chicago, United States
2 h-index
3 publications
499 citations
Cornell University
Ithaca, United States
2 h-index
2 publications
8.2K citations
1–8 of 63
Venues
- Journal of Consumer Research
JCR · 3 publications · 1K citations
3
h-index
- Psychiatric Services
2 publications · 86 citations
2
h-index
- Marketing Science
2 publications · 8.2K citations
2
h-index
- Journal of Marketing
JM · 2 publications · 184 citations
2
h-index
- Organizational Behavior and Human Decision Processes
1 publications · 349 citations
1
h-index
1–5