International Business Review · 2018 · 43 citations · 85 references
BusinessStrategic ManagementSupply Chain ManagementBusiness StrategyCorporate StrategyMarketing StrategyAgrifood Value ChainsConsumer InvolvementConsumer SatisfactionValue Chain AnalysisValue Chain ManagementVertical IntegrationBase-of-the-pyramid StrategyBottom-of-the-pyramid ConsumersBottom-of-the-pyramid ConsumptionValue Chain Performance MeasurementValue Chain Strategy
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