Journal of Retailing and Consumer Services · 2018 · 44 citations · 108 references
BusinessEconomicsInternational BusinessInternational EconomicsInternational MarketingInternational TradeComparative AdvantageConsumer TheoryCross-cultural Consumer BehaviorEmerging Market Consumer BehaviorInternational CompetitivenessInternational Marketing StrategyCross-border Consumer Behavior
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The theory of planned behavior
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