Concepedia
Statistics
Publications
12
Citations
354
H-Index
11
Active since
2007
Affiliations
Northumbria University(Current)
Lancaster University
Liverpool Hope University
Birmingham City University
Liverpool John Moores University
Hina Khan is an author at Northumbria University specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorInternational BusinessInternational MarketingCultureConsumer CultureConsumer Decision Making
Publications per year
2007–2023
Implementing service excellence in higher education
Hina Khan, Harry Matlay · Education + Training · 2009 · 57 citations
Customer Satisfaction, Services Management, Service Excellence +16
How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product
Hina Khan, Ahmad Daryanto, Chihling Liu · International Business Review · 2019 · 52 citations
Consumer Decision Making, Consumer Uncertainty, Behavioral Decision Making +15
The determinants of foreign product preference amongst elite consumers in an emerging market
Padmali Rodrigo, Hina Khan, Yüksel Ekinci · Journal of Retailing and Consumer Services · 2018 · 44 citations · Full text
Economics, International Business, International Marketing +9
How do not‐for‐profit SMEs attempt to develop a strong brand in an increasingly saturated market?
Hina Khan, Donna Ede · Journal of Small Business and Enterprise Development · 2009 · 35 citations
Marketing, Personal Branding, Positioning (Marketing) +14
Relevant or redundant: Elite consumers' perception of foreign-made products in an emerging market
Hina Khan, David Bamber, Ali Quazi · Journal of Marketing Management · 2012 · 35 citations
Customer Satisfaction, International Marketing, Consumer Study +17
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