Electronic Commerce Research and Applications · 2018 · 62 citations · 44 references
BusinessMarketingMarketing ManagementConsumer BehaviorConsumption StudiesDigital MarketingConsumer CultureConsumer InvolvementConsumer TheoryConsumption PracticesDigital ConsumptionOnline Consumer BehaviorCollective ConsumptionConsumption ExperienceOnline Consumer SalesOnline Customer ParticipationVirtual Consumption
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