Concepedia

Yue Guo

YG

28

Publications

3.9K

Citations

22

H-Index

2007

Active since

Affiliations

Hohai University(Current)

King's College London

Southern University of Science and Technology

University of Alabama in Huntsville

King's College School

Yue Guo is an author at Hohai University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingUser ExperienceVirtual WorldsSocial Influence

Publications per year

2007–2024

28

Publications

28

Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation

Yue Guo, Stuart J. Barnes, Qiong Jia · Tourism Management · 2016 · 967 citations · Full text

Customer Satisfaction, Customer Review, Latent Dirichlet Allocation +13

How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Yuan Sun, Xiang Shao, Xiaotong Li et al. · Electronic Commerce Research and Applications · 2019 · 896 citations

Online Customer Behavior, Social Media, Digital Marketing +13

Antecedents of trust and continuance intention in mobile payment platforms: The moderating effect of gender

Zhen Shao, Lin Zhang, Xiaotong Li et al. · Electronic Commerce Research and Applications · 2018 · 401 citations

Trust Metric, Customer Satisfaction, Fintech +12

Purchase behavior in virtual worlds: An empirical investigation in Second Life

Yue Guo, Stuart J. Barnes · Information & Management · 2011 · 239 citations

Customer Satisfaction, Online Customer Behavior, Online Gaming +15

Virtual item purchase behavior in virtual worlds: an exploratory investigation

Yue Guo, Stuart J. Barnes · Electronic Commerce Research · 2009 · 194 citations

Online Customer Behavior, Behavioral Sciences, Behavioral Decision Making +14

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