How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12

Cultures and Organizations: Software of the Mind.

Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text

Social Sciences, Strategic Management, Strategy +16

Culture's Consequences: International Differences in Work-Related Values.

Arndt Sorge, Geert Hofstede · Administrative Science Quarterly · 1983 · 15.2K citations

Management, Cultural Studies, Organizational Behavior +13