Operation Risk Mitigation On Halal Meat Supply Chain Management

Abstract

Business owner of perishable goods such as meats has barriers to meet the demand of worldwide shipping. One of potential risk is damage resulting in decreased quality product, while the product selection criteria not only focus on quality. As the development of health issues and needs, halal meats is not only considered by the Muslim consumer but also consumer globally. In addition, they have to pay attention to the possible risk that might occur during the logistic operations so as they prevent loss if they fail to deal with the problem and risk properly. Quality Function Development proposed to identify what consumer's need as well as to analyse the condition of market in the future. The study is conducted in the context of business owner's feelings based on their obstacles. It also aims to unravel the expectations and perceptions of owners with interrelated issues such as halal meats with each affecting on the other multidirectional ways. This study has revealed new insights for policy makers, logistics service providers, and practitioners whose decisions might impact the industry.