Corporate Branding and Connoisseurship

Harvard business review

Journal of the American Dietetic Association · 1993 · 18.3K citations

Social Identity Theory and the Organization

Blake E. Ashforth, Fred A. Mael · Academy of Management Review · 1989 · 7.7K citations

Social Sciences, Organization Studies, Organizational Behavior +16

CORPORATE SOCIAL RESPONSIBILITY AND FIRM FINANCIAL PERFORMANCE.

J. B. McGuire, A. Sundgren, Thomas Schneeweis · Academy of Management Journal · 1988 · 2.2K citations

Business, Finance, Strategic Management +10

A new approach to the corporate image management process

P. S. B. Shee, Russell Abratt · Journal of Marketing Management · 1989 · 519 citations

Management, Organization Studies, Strategic Management +11

Corporate identity: making business strategy visible through design

Choice Reviews Online · 1991 · 399 citations

Business, Strategic Management, Strategy +11