Colored backgrounds affect the attractiveness of fresh produce, but not it’s perceived color

Applied Multivariate Statistics for the Social Sciences

Lada Mitchell · Journal of the Royal Statistical Society Series D (The Statistician) · 2003 · 988 citations

Engineering, Social Impact, Sociology +6

Effects of color on emotions.

Patricia Valdez · Journal of Experimental Psychology General · 1994 · 963 citations

Emotional Response, Color Psychology, Affective Variable +8

Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

Thomas J. Madden, Kelly Hewett, Martin S. Roth · Journal of International Marketing · 2000 · 595 citations

Color Combinations, Color Psychology, Cultural Relation +30

Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

Gastón Ares, Rosires Deliza · Food Quality and Preference · 2010 · 335 citations

Food Choice, Customer Satisfaction, Food Marketing +13

Is it the plate or is it the food? Assessing the influence of the color (black or white) and shape of the plate on the perception of the food placed on it

Betina Piqueras‐Fiszman, Jorge Alcaide-Marzal, Elena Roura et al. · Food Quality and Preference · 2011 · 288 citations · Full text

Food Choice, Behavioral Sciences, Cognitive Science +6