Is it the plate or is it the food? Assessing the influence of the color (black or white) and shape of the plate on the perception of the food placed on it

DESIGNS TO BALANCE THE EFFECT OF ORDER OF PRESENTATION AND FIRST‐ORDER CARRY‐OVER EFFECTS IN HALL TESTS

Halliday J.H. MacFie, N. Bratchell, Keith Greenhoff et al. · Journal of Sensory Studies · 1989 · 1.8K citations

Social Sciences, Psychology, Design Theory +10

Does Food Color Influence Taste and Flavor Perception in Humans?

Charles Spence, Carmel Levitan, Maya Shankar et al. · Chemosensory Perception · 2010 · 529 citations

Agriculture, Food Science, Psychology +14

Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations

Liza Becker, Thomas J. L. van Rompay, Hendrik N.J. Schifferstein et al. · Food Quality and Preference · 2010 · 446 citations

Agriculture, Marketing, Marketing Management +17

Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism

Charles Spence · Journal of Consumer Psychology · 2011 · 401 citations

Business, Marketing, Marketing Management +14

Assessing the shapes and speech sounds that people associate with chocolate samples varying in cocoa content

Mary Kim Ngo, Reeva Misra, Charles Spence · Food Quality and Preference · 2011 · 160 citations

Agriculture, Food Science, Acoustics +10