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Context and wine quality effects on consumers' mood, emotions, liking and willingness to pay for Australian Shiraz wines

Consumer Decision MakingBehavioral SciencesBehavioral Decision MakingConsumer StudyManagementConsumer ResearchWine Quality EffectsConsumer BehaviorSocial SciencesMarketingBuying BehaviorConsumer AttitudePsychologyAustralian Shiraz WinesBehavioral Economics