Muslim consumers' perception and purchase intention toward GM food.

Abstract

The attention on genetically modified (GM) food industry is increasing due to the flourishing of biotechnology. However, there are some debates on the associated benefits and risks of employing modification technology in food industry. This study strives to examine the causes that determine consumers’ benefit and risk perceptions on GM foods. Besides, the influence of perceived benefit and risk of GM food on consumers’ attitude is investigated. The empirical results of this study showed that GM food knowledge, and GM food characteristics have been acting as important predictors of both benefits and risks perceptions. Further, it is also found that perceived benefits showed significant positive influence on attitude, and attitude affects purchase intention towards GM food. Research implications to policy makers, scientists, and market practitioners are covered, in which suggestions and recommendations are provided to these parties. Lastly, research implications and recommendations to future research are discussed.