33
Publications
1.3K
Citations
21
H-Index
2011
Active since
Siti Hasnah Hassan is an author at Universiti Sains Malaysia specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessCultureCustomer SatisfactionEngineeringFashionSustainable Development
Publications per year
2011–2023
33
33
Rows per page
1–5 of 33