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Consumer acceptance of a quick response (QR) code for the food traceability system: Application of an extended technology acceptance model (TAM)

Customer SatisfactionConsumer ResearchFoodservice SystemFood MarketingFood Traceability SystemManagementConsumer BehaviorTraceabilityQuick ResponseHealth SciencesFood TraceabilityConsumer AcceptanceUser ExperienceFood Quality AssuranceFood QualityMarketingFood AuthenticityFood SafetyTechnology