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ManagementBusiness EconomicsEconomicsInnovationInternational TradeNew Product DevelopmentComparative AdvantageComplementor StrategyProduct DevelopmentProduct InnovationResource ComplementarityTechnology AlliancesExport Product InnovationKnowledge ComplementarityProduct Complementarity
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The Capabilities of Market-Driven Organizations
George S. Day · Journal of Marketing · 1994 · 6K citations
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