Complementor Strategy

Complementor Strategy is a strategic approach within platform ecosystems whereby a firm aligns its product or service development to enhance the value of a core platform by ensuring compatibility, mutual enrichment, and coordinated innovation with the platform sponsor and other complementors.

Publications

9.7K

Citations

167

Authors

109

Institutions

Publications per year

2017–2026

Parents

Platform Strategy

Children

Complementor Adoption StrategyComplementor AppropriabilityComplementor CompetitionComplementor Competitive AdvantageComplementor CooperationComplementor DifferentiationComplementor Ecosystem OrchestrationComplementor Ecosystem PositioningComplementor Entry StrategyComplementor Exit Strategy

Publications

Networks, platforms, and strategy: Emerging views and next steps

David McIntyre, Arati Srinivasan · Strategic Management Journal · 2016 · 1.1K citations

Business, Strategic Management, Technology Management +15

Complementarity and External Linkages: The Strategies of the Large Firms in Biotechnology

Ashish Arora, Alfonso Gambardella · Journal of Industrial Economics · 1990 · 924 citations

Management, Biotechnology, Strategic Management +14

Competing with complementors: An empirical look at Amazon.com

Feng Zhu, Qihong Liu · Strategic Management Journal · 2018 · 514 citations

Business, Business Economics, Economics +17

<scp>Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel</scp>

Annabelle Gawer, Rebecca Henderson · Journal of Economics & Management Strategy · 2007 · 492 citations · Full text

Business, Strategic Management, Strategy +17

Coordinating and competing in ecosystems: How organizational forms shape new technology investments

Rahul Kapoor, Joon Mahn Lee · Strategic Management Journal · 2012 · 490 citations

Business, Strategic Management, Strategy +11

1–5 of 84

Authors

167

FZ
Feng Zhu
Harvard University, United States
6 publications · 1.1K citations
6
h-index
JR
Joost Rietveld
University College London, United Kingdom
5 publications · 695 citations
5
h-index
CC
Carmelo Cennamo
Bocconi University, Italy
4 publications · 480 citations
4
h-index
AS
Arati Srinivasan
Providence College, United States
4 publications · 1.2K citations
4
h-index
QL
Qihong Liu
University of Oklahoma, United States
3 publications · 563 citations
3
h-index

1–5 of 167

Institutions

109

1–8 of 109

Venues

Strategic Management Journal
SMJ · 7 publications · 2.8K citations
7
h-index
Management Science
6 publications · 513 citations
6
h-index
Research Policy
5 publications · 397 citations
5
h-index
SSRN Electronic Journal
Repository · 5 publications · 188 citations
5
h-index
Journal of Business Research
JBR · 4 publications · 288 citations
4
h-index

1–5