Complementor Entry Strategy is a strategic framework that delineates how firms entering a market as complementors to an existing dominant product or platform choose their mode, timing, and positioning of entry to achieve competitive advantage while sustaining symbiotic interdependence with the core offering.
10
Publications
965
Citations
17
Authors
16
Institutions
Publications per year
2017–2026
5
Parents
Publications
10
Disruption Through Complements
Ron Adner, Marvin B. Lieberman · Strategy Science · 2021 · 83 citations · Full text
1–5 of 10
Authors
17
- LP
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- JS
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1–5 of 17
Institutions
16
Universidad del Noreste
Tampico, Mexico
2 h-index
2 publications
40 citations
Ewha Womans University Medical Center
Seoul, South Korea
1 h-index
1 publications
27 citations
Aalto University
Espoo, Finland
1 h-index
1 publications
12 citations
Frankfurt School of Finance & Management
Frankfurt am Main, Germany
1 h-index
2 publications
24 citations
University of Calgary
Calgary, Canada
1 h-index
1 publications
62 citations
University of California, Los Angeles
Los Angeles, United States
1 h-index
1 publications
83 citations
University of Florence
Florence, Italy
1 h-index
1 publications
19 citations
University of Bologna
Bologna, Italy
1 h-index
1 publications
20 citations
1–8 of 16
Venues
- Strategy Science
2 publications · 103 citations
2
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- SSRN Electronic Journal
Repository · 2 publications · 64 citations
2
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- International Journal of Industrial Organization
1 publications · 19 citations
1
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- Journal of Economics & Management Strategy
JEMS · 1 publications · 492 citations
1
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- Management Science
1 publications · 12 citations
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1–5