Using Information Processing Theory to Design Marketing Strategies

Rumor and Gossip, the Social Psychology of Hearsay

Orrin E. Klapp, Ralph L. Rosnow, Gary Alan Fine · The Canadian Journal of Sociology · 1977 · 368 citations · Full text

Social Sciences, Psychology, Social Psychology +10

Effectiveness of debriefing following deception experiments.

Elaine Walster, Ellen Berscheid, Darcy Abrahams · Journal of Personality and Social Psychology · 1967 · 74 citations

Social Sciences, Psychology, Social Psychology +10

Is Advertising Believability Really Important?

John C. Maloney · Journal of Marketing · 1963 · 38 citations

Business, Marketing, Marketing Management +15