Journal of Marketing Research · 1974 · 104 citations · 23 references
Social SciencesGender StudiesSociologyFamily StudiesCross-cultural Decision MakingCultural Influences On ConsumptionFamily Decision-makingGender And FamilyHome Buying ProcessHousehold Decision-makingBuying Decision ProcessCultural Influences On Family RelationshipsFamily Decision-making StylesGender Roles In FamiliesHousehold Purchase DecisionsInternational Cultural ComparisonsIntra-household Decision-makingSpousal Decision-making
This study presents cross-cultural comparisons of husband-wife interaction in specific house-buying decisions. The findings indicate that perceived roles vary more by sex of the respondent and stage in the decision process than by the cultural context of the purchase.
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Rosalind Chambers, Elizabeth Bott · British Journal of Sociology · 1958 · 1K citations
Marketing Behavior and Executive Action
Donald F. Mulvihill, Wroe Alderson · Southern Economic Journal · 1958 · 626 citations
Innovative Behavior and Communication
Clark Leavitt, Thomas S. Robertson · Journal of Marketing · 1972 · 607 citations
Consumer Choice Behavior. A Cognitive Theory
Alan B. Flaschner, Flemming Hansen · Journal of Marketing · 1973 · 238 citations
Business, Marketing, Psychology +14