Wroe Alderson - Concepedia

Author

Wroe Alderson

Alderson Broaddus University

Also Known As

WROE ALDERSON, Wroe Alderson

Publications

Citations

H-Index

Concepts

All Affiliations

Alderson Broaddus University

About

Wroe Alderson is an author at Alderson Broaddus University specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	13	1.4K
2	Management	12	13	1.6K
3	Education	2	2	105
4	Engineering	2	2	187
5	Law	1	1	59

Wroe Alderson

Publications

2.2K

Citations

H-Index

Page 1

	Year	Citations
Marketing Behavior and Executive Action Donald F. Mulvihill, Wroe Alderson Southern Economic Journal Executive ActionManagementBusinessMarketing CommunicationConsumer Behavior	1958	626
Dynamic marketing behavior : a functionalist theory of marketing Wroe Alderson Medical Entomology and Zoology ManagementConsumer ResearchConsumer BehaviorMarketing TheoryMarketing	1965	387
Market Behavior and Executive Action Richard M. Clewett, Wroe Alderson Journal of Marketing Market BehaviorBusiness StrategyMarket PowerBusiness	1958	362
Toward a Formal Theory of Transactions and Transvections Wroe Alderson, Miles W. Martin Journal of Marketing Research EngineeringConsumer ResearchFormal TheoryFormal VerificationManagement	1965	139
Towards a Theory of Marketing Wroe Alderson, Reavis Cox Journal of Marketing Integrated WholeProper OrganizationInteractive MarketingManagementBusiness	1948	95
Towards a Theory of Marketing Wroe Alderson, Reavis Cox Journal of Marketing ManagementConsumer ResearchMarketing TheoryMarketingMarketing Strategy	1948	82
The Study of Society: A Unified Approach Wroe Alderson, Alfred Kuhn Journal of Marketing Research CultureCivil SocietySocial ClassSociologyEducation	1964	72
Planning and Problem Solving in Marketing Arnold E. Amstutz, Wroe Alderson, Paul Green Journal of Marketing Research ManagementProblem SolvingMarketing ManagementMarketing TheoryMarketing	1968	66
A Marketing View of Competition Wroe Alderson Journal of Marketing Competition PolicyManagementBusinessLawCompetitor Analysis	1937	59
Toward a Formal Theory of Transactions and Transvections Wroe Alderson, Miles W. Martin Journal of Marketing Research EngineeringAutomated ReasoningFormal MethodsFormal SystemFormal Theory	1965	48

Page 1