Concepedia

Wroe Alderson

WA

22

Publications

2.2K

Citations

16

H-Index

1937

Active since

Affiliations

Alderson Broaddus University(Current)

Wroe Alderson is an author at Alderson Broaddus University specializing in business, marketing, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchMarketing StrategyMarketing ManagementEconomicsBusiness StrategyConsumer BehaviorEconomic Analysis

Publications per year

1937–1969

22

Publications

22

Marketing Behavior and Executive Action

Donald F. Mulvihill, Wroe Alderson · Southern Economic Journal · 1958 · 626 citations

Executive Action, Management, Business +4

Dynamic marketing behavior : a functionalist theory of marketing

Wroe Alderson · Medical Entomology and Zoology · 1965 · 387 citations

Management, Consumer Research, Consumer Behavior +4

Market Behavior and Executive Action

Richard M. Clewett, Wroe Alderson · Journal of Marketing · 1958 · 362 citations

Market Behavior, Business Strategy, Market Power +1

Toward a Formal Theory of Transactions and Transvections

Wroe Alderson, Miles W. Martin · Journal of Marketing Research · 1965 · 139 citations

Engineering, Consumer Research, Formal Theory +20

Towards a Theory of Marketing

Wroe Alderson, Reavis Cox · Journal of Marketing · 1948 · 95 citations

Integrated Whole, Proper Organization, Interactive Marketing +9

Rows per page

1–5 of 22