Concepedia

Donald F. Mulvihill

DF

6

Publications

1.4K

Citations

6

H-Index

1949

Active since

Donald F. Mulvihill is an author specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchArtsEngineeringMedia StudiesCost ManagementEntrepreneurship

Publications per year

1949–1958

6

Publications

6

Marketing Behavior and Executive Action

Donald F. Mulvihill, Wroe Alderson · Southern Economic Journal · 1958 · 626 citations

Executive Action, Management, Business +4

The Focused Interview

Donald F. Mulvihill, R. K. Merton, Marjorie Fisk et al. · Journal of Marketing · 1956 · 303 citations

Context Analysis, Performance Studies, Focused Interview +4

The Theory of Inventory Management

Donald F. Mulvihill, T. M. Whitin · Southern Economic Journal · 1953 · 180 citations

Inventory Management, Engineering, Inventory Control +4

The Management of Marketing Costs

Donald F. Mulvihill, James W. Culliton · Southern Economic Journal · 1949 · 119 citations

Management, Business, Consumer Research +5

Marketing in the American Economy

Donald F. Mulvihill, Roland S. Vaile · Southern Economic Journal · 1952 · 116 citations

Economy Marketing, American Economy, Business +5

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