Publication | Closed Access
Can New Product Buyers be Identified?
44
Citations
4
References
1967
Year
Consumer-driven Product DevelopmentBrand EquityNew Product BuyersInteractive MarketingManagementBusinessConsumer ResearchBrand StrategyMarket BehaviorConsumer BehaviorProduct QualityBrand AwarenessNew Product DevelopmentMarketingBuying BehaviorConsumer AttitudeBrand Management
Insights into the characteristics of buyers and nonbuyers of a new branded detergent are given, which are based on measures obtained before and after the product's introduction.
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