2011 · 20 citations · 0 references
BusinessMarketingMarketing ManagementMarketing StrategyRelationship MarketingStrategic MarketingConsumer LoyaltyCustomer EngagementCustomer Experience ManagementCustomer LoyaltyCustomer RetentionCustomer SatisfactionCustomer Loyalty ManagementCustomer Relationship MarketingCustomer Satisfaction ImpactsCustomer Satisfaction VariablesCustomer Trust BuildingLoyalty DriversLoyalty IntentionTrust In Customer Relationships