Procedia Computer Science · 2015 · 156 citations · 24 references
BusinessMarketingMarketing ManagementAgricultural MarketingE-commerce RetailingE-commerce SystemsConsumer Food ChoiceConsumer SatisfactionCustomer SatisfactionDigital Marketing For E-commerceFood QualityOnline Consumer BehaviorCustomer Satisfaction ImpactsOnline Consumer SatisfactionOnline Customer SatisfactionOnline Purchase IntentionOrganic Food ConsumptionPurchase Intention AnalysisPurchase Intention ModelingWebsite Quality Assessment
This paper presents valuable insight into consumers’ online purchase intentions regarding organic foods. Specifically, it examines the influence of website quality on consumers’ intention to purchase organic food online based on the Malaysian perspective. The study employed quantitative method; where 304 respondents participated in a survey. The results indicate that website quality has indirect impact on online purchase intentions of health foods in Malaysia through the full mediation of customer satisfaction. On the other hand, demographic factors had no significant effect on online purchase intention.
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