Conceptual model of the quality perception process

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A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 1985 · 17.2K citations

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Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

Social Sciences, Marketing, Social Psychology +11

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Phillip Nelson · Journal of Political Economy · 1970 · 5.7K citations

Business, Information Systems, Marketing +12